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Poole Audi the area's only New and Approved used Audi Centre has had quite a year! 2009 introduced a number of brand new, eagerly awaited models and the state-of-the-art centre once again benefited from significant investment in new displays, associated departments, technology and strategic marketing.
The Audi badge speaks for itself and even in these trying times the quality and value that an Audi represents still rises above the competition and published sales figures substantiate this. After all, who could question the success that Poole Audi earns, when within a six-month period six desirable models were seen for the very first time? For example Poole Audi has no evidence of a lull in the orders for the stunning R8 V10!
The A4 allroad and Q5 were launched at the beginning of the year and to coincide with these additions to the allroad range Poole Audi invested over £60,000 in an outdoor elevated display area that is now home to over 20 off-road style vehicles including the Q7 and A6 allroad. Five of the vehicles sit 1.5m over the forecourt on a winding decked ramp making for a very impressive approach to the centre indeed!
Poole Audi saw the first 1.8 TT in June and this preceded the hugely popular RS TT in July. To celebrate the popularity of this iconic car Poole Audi sponsors an annual event on Poole Quay every year called 'TT on the Quay'! This year’s event welcomed a record 70 proud TT owners who lined the Quay with their cars, including the very first model dating back from 1998!
The TT on the Quay event is only one of a number of events that Poole Audi supports within the community throughout the year – another very popular event is the launch of the 'Eat Out' guide. Managing Director, David Kelly said; ":We know that our customers expect and insist on quality and performance as well as having a penchant for life, so it seems only fitting that we sponsor an annual eating out guide which champions the most popular restaurants in the area, the guide is obviously impartial and put together by committee, all of our customers are in receipt of a copy which, I know, is used regularly for reference."
Further to this Poole Audi has a nominated local charity – Julia’s House and it participates in many fund raising events and activities throughout the year to support this worthy children's charity.
With the advent of warmer weather and the promise of a hot summer the timing of the launch of the A5 cabriolet couldn't have been better! And with this in mind Poole Audi launched an intensive marketing campaign on local radio station Heart 102.3. The commercials were voiced by Spooks star Hermione Norris and carry an ironic convertible theme throughout!
Another six-figure development at Poole Audi is one that changes the profile of bodywork and repairs. Branded as the 'Smart' repair centre and designed to offer motorists affordable repairs to scuffs, scratches, trim and alloy wheels for example.
The centre is at the cutting edge of vehicle sales and service, the Poole Audi experience is a cut above the rest with standards set by the very product it represents and a team that will not accept anything less than the best!
Poole Audi website can be found at www.poole.audi.co.uk |
